🔥 nytimes.com
This Site Is a Masterclass in What NOT to Do
12 issues found
“Your title is so long, Google will literally cut it off mid-sentence.”
Title is 66 characters.
Fix: Trim title to under 60 characters.
“Your meta description is writing a novel. Google stopped reading after 160 characters.”
267 characters, Google truncates after 160.
Fix: Shorten to under 160 characters.
“Images without alt text. Screen readers experience your site like a blindfolded museum tour.”
23 images lack alt attributes.
Fix: Add descriptive alt text to all images.
“Images with empty alt text. At least DESCRIBE what the picture is.”
Images have alt="" which hides them from screen readers.
Fix: Add descriptive alt text unless decorative.
“No skip navigation. Keyboard users are stuck tabbing through your nav like a maze.”
No skip-to-content link found.
Fix: Add a skip navigation link.
“Your HTML document weighs more than many entire websites. Are you trying to send an encyclopedia through a straw?”
HTML document is very large.
Fix: Reduce HTML size with compression and cleanup.
“Your DOM is getting chunky. Browsers are sweating trying to render this.”
Extremely large DOM.
Fix: Reduce DOM size with virtualization.
“Inline styles everywhere. Your CSS strategy is 'throw it in the HTML and pray.'”
Many inline style attributes.
Fix: Move styles to external CSS.
“You have SO many images. Your page loads like a slideshow from 2002.”
48 images on the page.
Fix: Optimize and lazy-load images.
“Render-blocking scripts in the head. Your page loads like dial-up on purpose.”
Scripts block rendering.
Fix: Add async or defer to scripts.
“So many third-party scripts. Your site is basically an ad platform with some content sprinkled in.”
Several external scripts.
Fix: Review third-party scripts.
“External links without rel='noopener'. You're leaving the backdoor wide open.”
External links missing noopener.
Fix: Add rel="noopener" to external links.
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